BIG business catering to gluten-free diets

Thanks to one of my readers, a link to the Celiac.com website was shared with me. After I visited it, I became aware of at least three interesting facts I’d like to share. I definitely believe there are people who genuinely suffer from Celiac Disease and gluten issues. I DON’T believe we should all stop eating wheat – simply because of the ridiculous claims that are being reported through our media sources.

  1. Celiac Disease is hereditary.

Celiac disease, also known as gluten intolerance, is a genetic disorder that affects at least 1 in 133  Americans. Symptoms of celiac disease can range from the classic features, such as diarrhea, weight loss, and malnutrition, to latent  symptoms such as isolated nutrient deficiencies but no gastrointestinal symptoms.

2. There is clearly a difference between Celiac Disease and Gluten sensitivities. They are defined as “non-celiac” and “celiac gluten sensitivity”.

3. Catering to gluten-free diets is BIG BUSINESS!

$6.1bn spent 2011 on gluten-free foods in the USA—and a 30% growth from 2006 to 2010 in Canada to $2.64bn—indicate “Big Business” complete with the risk of missed, omitted, and mis-information for the goal of promoting greater consumption of gluten-free processed foods.

According to this CNBC.com article published on May 20, 2011, titled Gluten-free Foods Paying Off Big:

“Gluten-free ingredients can be pricey — Kupper estimates a gluten-free product can cost two to three-times more than regular items — but that has yet to dent their growth.

In 2010, gluten-free foods racked up $2.5 billion in global sales, accounting for more than a quarter of all food-intolerance purchases, according to Euromonitor International.”